This marks the first-ever sponsorship deal with a new energy vehicle (NEV) manufacturer in the Championship’s history. BYD's sponsorship would with UEFA’s goal to organize a greener and more sustainable UEFA EURO 2024, bringing together the excitement of football with a commitment to environmental responsibility, the company announced.
UEFA EURO 2024 will take place across ten world-class stadiums in Germany from June 14 to July 14, 2024. As an Official Partner and the Official E-Mobility Partner for the UEFA EURO 2024., BYD would keep sustainability at the heart of its sponsorship by providing a diverse range of new energy vehicles for various stakeholders during the tournament, the company stated.
BYD will also showcase its latest electric models and technologies at selected UEFA EURO 2024 venues.
BYD events throughout Europe
Within each market, BYD will create a series of events and opportunities for customers, potential BYD customers and football fans. BYD will also hold hundreds of events in BYD stores in countries across Europe to celebrate the championship together with football fans and customers.
Watch our video: Alvaro Garcia of EFT-Systems: Experience BYD’s zero emission ecosystem
Michael Shu, Managing Director of BYD Europe, says, “BYD is thrilled to partner with UEFA EURO 2024 and proud to be the first e-Mobility partner for this prestigious sports event, which will enable us to showcase our latest advancements in electric vehicles to a far-reaching audience.
Did you miss that? BYD Battery-Box: 400,000 systems installed
UEFA Marketing Director Guy-Laurent Epstein said, “We are excited to welcome BYD, a pioneering brand with a 29-year pedigree in advanced battery technologies with a reputation for global innovation in new energy vehicles and the world’s biggest electric car company, as a partner for UEFA EURO 2024. The partnership aligns perfectly with UEFA’s vision of promoting a greener and more sustainable European Championship by merging the excitement of football and UEFA’s commitment to environmental responsibility." (hcn)
