It is impossible to imagine the renewable energy industry without fairs like Intersolar. They provide the opportunity for you to meet customers and journalists while presenting new products and services at the same time. A successful showing creates new customer relationships, increases public awareness and economic benefits, recommend the PR experts of Krampitz Communications in Cologne.
The need for adequate preparation
To guarantee success, first and foremost you need adequate preparation. Inform your target groups in good time – for example by using your online presence and your eMail signature.
And ask the organiser about the communication possibilities offered, which you can usually start to make use of several months before the start of the fair.
Enter into dialogue with journalists
You can enter into dialogue with journalists by holding a press conference, a product presentation or even through individual discussions at your exhibition stand.
The world’s leading solar trade fair, Intersolar Europe, will be celebrating its 25th anniversary in June of this year.
Are you one of the exhibitors? Will you be showing new products? Then register for the innovation and user forum by 29 April. Let your target group know what there is to see at your exhibition stand by taking advantage of the pre-fair reporting in the trade media.
Explanation step by step
You will find more tips in the new energy PR guidelines from PR agency Krampitz Communications. Main author Iris Krampitz explains step by step how to organise a press conference and what comes across well in a press release. The almost 230 page publication has already been sold in 15 countries, and 92 per cent of readers have said they would recommend the guidebook.
Order directly or at the book store in your vicinity:
ISBN 978-3-00-036646-8 (English)
