The inverter manufacturer is on the verge of restructuring. At the end of September, SMA had lowered its forecast for the current year. In 2018, sales will amount to only 800 million to 850 million euros instead of up to one billion euros. The company had therefore announced job cuts without giving any details. SMA has 3200 employees, 2100 of them in Germany.
Reduced Management Board members - Jürgen Reinert new CEO
The Supervisory Board of SMA Solar Technology now reduced the number of Management Board members from three to two. Jürgen Reinert (50) becomes the new Chief Executive Officer and will in future be responsible for Sales and Service in addition to Technology and Operations. Ulrich Hadding will continue to be responsible for Finance, Human Resources and Legal Affairs and will assume responsibility for Investor Relations. Pierre-Pascal Urbon (47) will leave the company at the end of the year at his own request and has resigned from the Management Board in agreement with the Supervisory Board. He has been a member of the Management Board of SMA since 2006 and Chief Executive Officer since 2011.
Urbon significantly responsible for the internationalization of SMA
Under the leadership of Urbon, SMA has developed into an international, technologically leading company. Pierre-Pascal Urbon designed SMA's IPO in 2008, the acquisition of the Chinese competitor Zeversolar in 2012 and the strategic alliance with Danfoss A/S in 2014. He was significantly responsible for the internationalization of SMA and the restructuring in 2015. Pierre-Pascal Urbon has adapted SMA’s corporate strategy to a market environment no longer depending on government subsidies. By expanding into the systems and solutions business as well as energy services, SMA intends to develop into higher-margin business segments, according to the company.
Reinert with SMA since 2011
Jürgen Reinert has been with SMA since 2011 and a member of the Management Board since 2014. He was previously responsible for Development, Operations and the Business Units. Before joining SMA, he worked for Emotron in Sweden from 1999 to 2011. (HCN)
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More useful information:
https://www.pveurope.eu/News/Power-Heat/Ferroamp-Indielux-and-SMA-awarded
https://www.pveurope.eu/solar-modules/sma-founds-subsidiary-digital-energy-solutions
