Where does the commitment in Poland come from?
Caroline White: Poland is one of the most important markets for SegenSolar in Central and Eastern Europe. Recognising the dynamic growth of the Polish photovoltaic sector, which reached an installed capacity of 21 GW in 2024, we're poised to amplify our presence.
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How long has SegenSOLAR been active in Poland?
Since SegenSolar GmbH was founded in 2015, we have been steadily growing across Europe. Our operations in Poland began in 2020, and since then, we have been working closely with Polish installers, offering a dedicated Polish-language website, an online portal, and a team of Polish-speaking sales, order processing and technical support specialists. However, 2025 marks a new phase in our expansion strategy. We are strengthening our Polish team, tailoring our product portfolio to better meet market needs, and launching more focused marketing and promotional activities.
How large is the customer base in Poland?
Currently, our Polish customer base consists of nearly 2,000 contacts, with several hundred already making purchases. We are confident that as we enhance our presence and service offerings, even more installers will choose SegenSolar as their trusted PV partner.
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What is your position and task?
I am the Managing Director of EU Expansion at SegenSolar, where I oversee the company’s strategic growth across European markets. My primary responsibilities include driving market entry strategies, optimising operational efficiencies, and ensuring our product offerings align with the needs of each region. With our recent focus on Poland, I am leading initiatives to strengthen our presence, build partnerships, and provide local installers with the best possible solutions. Having been with SegenSolar for over a decade, I bring extensive experience in international solar distribution and expansion, ensuring that we continue to grow sustainably in our key markets.
What services and products does SegenSolar provide?
SegenSolar prides itself on being a one-stop shop for installers, offering a comprehensive range of components essential for constructing photovoltaic installations. Our product portfolio for Polish market includes modules from leading manufacturers such as JA Solar, Jinko Solar, and LONGi Solar; inverters from brands like Enphase, Huawei, SolarEdge, and Solis; energy storage solutions from BYD, FOX ESS, Huawei, and Pylontech; mounting systems from ESDEC, Renusol, and Schletter. This extensive selection ensures that installers have access to top-tier products tailored to diverse project requirements.
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How does SegenSolar operate within its markets, in particular in Poland?
SegenSolar GmbH serves as the European subsidiary of Segen Ltd., the UK's largest PV specialist wholesaler. Our primary office is in Cologne, Germany, from which we manage not only the German market but also the Benelux region and Central Europe, including Poland.
How can you also provide the best service from your German branch in Poland?
While we operate without physical branches in every market, we ensure strong local support through our dedicated teams, local partnerships, and a well-established logistics network that allows us to deliver products efficiently. In Poland, for example, we have already built a solid customer base and are now expanding our team to provide even better service.
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What has changed in the Polish market since you entered?
We've been active in Poland since 2020. Over the past few years, we've witnessed and contributed to the remarkable growth of the Polish PV market. The year 2025 marks a significant milestone for us, as we introduce enhanced services and a renewed commitment to our Polish customers, reflecting our dedication to this vibrant market.
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What are your expectations for the coming years?
We foresee a shift in the photovoltaic landscape, with a potential decline in the residential sector offset by significant growth in the commercial segment. This transition is influenced by factors such as stabilized energy prices for individual consumers and economic considerations affecting small investors. Conversely, businesses are increasingly recognizing the economic and environmental advantages of integrating photovoltaic solutions into their operations. SegenSolar is well-prepared for this evolution. We are expanding our product range to include advanced solutions tailored for commercial applications and are developing new services designed to meet the specific needs of our Polish clients. While details are forthcoming, we are confident that these innovations will resonate positively within the market.
Interview by Manfred Gorgus.
