Frey has been with Huawei Deutschland for more than eleven years in different positions. Most recently he was the Executive Director for the Digital power division oft he company.
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Frey joined SOFAR in January 2025. „We are thrilled to announce that Kenneth Frey has joined SOFAR as our Head of Europe, marking an exciting new chapter in our growth. Kenneth brings over 11 years of experience in the PV and energy storage industry, having held various leadership roles, where he led impactful projects and innovations in the sector. In his new role, Kenneth will spearhead our European operations, using his expertise to drive growth and innovation in the PV and energy storage markets“, SOFAR announced in a LinkedIn post.
Watch our video CEO Talk: Allen Cao of SOFAR – Future-proof solutions for pv and storage
According to the company, SOFAR has two global manufacturing bases with an annual production capacity of 10GW PV & storage inverters & 1GWh batteries and an service network of over 20 branch offices worldwide. In Europe SOFAR has offices in UK, Poland and UK. The company claims to have shipped more than 18 GW solar infvertes to more than 100 countries and regions around the world by the end of 2022. (hcn)