Krannich Solar remains on course for growth in 2021. The internationally active photovoltaic wholesaler is very happy with how 2021 has been goning so far. "The business operations are developing well in all our branches. Market growth is again being recorded in almost all countries, and the core markets of Europe are growing at a rapid pace," Kurt Krannich sums up the current year. The company founder is convinced that the global PV market will continue to pick up speed, as climate protection cannot be implemented without renewable energies.
Krannich Solar is continuing its global expansion and has already opened two new locations in Romania and Hungary this year. Business in both Australia and USA has also grown and expanded with new branches in each country. Another branch office is currently being established in Shanghai and will start operations in 2022. These new branches will cater to the growing customer base and the dynamic growth of the photovoltaic market in these countries, and to provide support locally.
Growth despite supply chain issues
Despite the sometimes-difficult supply chain situation, Krannich Solar feels well equipped for the future. "We will close this year with growth of about 50 per cent," says Jens Ullrich, Chief Revenue Officer, "and expect strong growth in 2022 as well. The demand for PV is rising worldwide, including those in the wholesale industry. Supply chain issues are becoming increasingly complex due to the demand in storage, smart homes, e-mobility, sector coupling etc. These demands cause technical know-how, logistics and handling to become ever more complex."
See also: PV Shelter now available from Krannich Solar
Depending on how the legal framework conditions are, there are different focuses in each country. In new markets, such as Mexico and South Africa, the focus is on the profitability of a PV system. In developed markets, like Germany, focus shifts towards complete solutions. Krannich Solar's PV experts offer optimised system solutions for each market.
Increasing trend towards online retail
Another driver of international growth at Krannich is the consistent expansion of online retail. Currently, customers can buy online in 12 branches, with no plans of stopping. Poland and the Czech Republic are currently in the process of getting an online shop. Customers in Switzerland, Belgium and the Netherlands will also be getting online shops in their language. (mfo)
