“We have already been selling our solar technology to customers in Hungary since 2010. Today we operate a large sales and service partner network in Hungary, and are one of the market leaders in the photovoltaics sector,” says Verena Huber, area sales manager at Fronius. To provide Hungarian customers with even more targeted support, Fronius opened its new premises in Tatabánya, some 70 kilometres from Budapest, on 1st June. “Fronius Hungary is the 20th branch office of our Business Unit,” adds a delighted Martin Hackl, head of the Business Unit Solar Energy at Fronius International GmbH. “This represents another significant step in our internationalisation strategy.” Fronius Solar Energy celebrates it`s 25th anniversary this year.
Around 80 Fronius service partners in Hungary
An important benefit offered by the new branch office is technical consultants who speak Hungarian and who can provide Hungarian installers, and sales and service partners with even more effective support thanks to their geographical proximity. “It is much easier, quicker and efficient to communicate with our partners in their native tongue. Even complex issues can be explained in greater detail. As an industry benchmark for service quality, support and training, this is a very important criterion for us,” explains Verena Huber. Fronius currently has around 80 service partners in Hungary, who are able to attend regular training sessions on solar technology from Fronius. This training also falls under the remit of a Fronius technical consultant at the new branch office. Commercial operations will continue to be managed by Fronius International GmbH. According to Huber Fronius was the first foreign manufacturer who got all the necessary national certificates for inverters in Hungary.
Increasing demand for commercial systems with 500 kW
At the end of 2016, the total output of all photovoltaic systems installed in Hungary was roughly 210 MW. Fronius experts reckon that there is a potential reserve of 500 MW waiting to be tapped over the next three years. According to Huber residential PV installations are dominating the market so far, but demand for commercial systems, especially 500 kW installations is increasing. “This trend demonstrates that generating electricity from renewable sources, such as solar energy, is playing an ever more important role in Hungary too,” adds Hackl. “This is in complete alignment with our vision of 24 hours of sun, a future in which 100% of the world’s energy needs are covered by renewable sources.” By investing in a Hungarian branch office, the Austrian solar technology specialist is making another step towards realising this goal. (HCN)
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