Solar module manufacturer Hanwha Q Cells has become international partner of the football club RB Leipzig starting this 2017/18 season. The partnership is contracted for two years and includes an option for renewal. The company with its product brand Q Cells, will be present as a partner of the Red Bulls for national and international advertising measures among other things, including LED perimeter ads and cam-carpets positioned next to the goals as well as the coaching benches of the Red Bull Arena.
Increase brand awareness
“Hanwha Q Cells is expanding its business activities worldwide. Therefore, strong growth is planned in the market segments of commercial rooftop installations, solar solutions including storage for private households, and utility scale systems. The partnership with RB Leipzig will promote Hanwha Q Cells to increase its brand awareness among power consumers in Germany, Europe, and the rest of world, and to expand the company’s customer base as well as its partnership network”, CEO Seong Woo Nam said.
Exlusive solar partner
Matthias Reichwald, CCO of RB Leipzig, said: "RB Leipzig and Hanwha Q Cells share a passion for energy, high performance, and quality, and therefore perfectly match each other because of their goals, dynamism, mission, and values. We are pleased to have expanded our partner portfolio with another strong brand." Daniel JW Jeong, CTO and head of Hanwha Q Cells GmbH in Germany, said: "Our global center for technology, innovation, and quality is located in Thalheim, Saxony-Anhalt, which is only 50 kilometers from Leipzig. We have thus a solid close regional relationship with RB Leipzig, despite the fact we are a global company. Furthermore, as the exclusive solar partner, we are also planning to jointly develop the possibilities of solar energy for the club." (HCN)
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