BYD with deepened strategic focus on batteries

04/16/2018 | Print view

Julia Chen, Global Sales Director, BYD Batteries, at the partner conference in Stuttgart. - © BYD — © BYD

Julia Chen, Global Sales Director, BYD Batteries, at the partner conference in Stuttgart.

BYD deepens its strategic focus on the battery business. New European partner initiatives are launched.

BYD announced a deepened strategic focus on the battery business within the corporation and expanded channel support. BYD has now introduced a strengthened partner support with enhanced training, marketing and sales support during the partner conference in Stuttgart to attending European partners and distributors from Germany, Austria, Switzerland, Italy, Spain and the UK. At the event several partners were honoured with special recognitions for channel distribution, project or other initiatives.

“Our distributors and partners are key to the success of our growing global business,” said Julia Chen, Global Sales Director, BYD Batteries. “The positive market adoption of our Battery Box storage system in Europe could not have been achieved without the support of our strong partner network in this region.”

Growing Battery Business

According to Chen 2017 has been a very successful business year for the company that recently celebrated its 23rd birthday. From opening the first overseas branch in the Netherlands in 1998, BYD has expanded its global presence to 27 branches and more than 30 manufacturing sites and today is the world’s largest supplier of rechargeable lithium iron phosphate batteries.

The company could report positive results for all business divisions: from the flourishing electrical vehicle business unit which today ships busses and e-vehicles to more 50 countries, a successful rail transit division, a prosperous IT, electronics and mobile device components division to the ever expanding renewable energy and battery storage division. (HCN)